Copywriting as a way of life
A copywriter is not just someone who writes texts on different subjects for different purposes. He is, in fact, a communicator. With the right words, he or she can convey anything to the target audience. This is especially true in IT companies, where internal conversations take place in professional jargon and the client needs to be told the same thing in simple human language.
Peculiarities of the work of an IT copywriter
Traditionally, a copywriter is a person who deals with the professional creation of textual content. It may be articles, news, reviews, posts in social networks. The topics are also quite varied, ranging from growing plants to the financial markets. Essentially, they are generalists working with topics that are understandable to most of the population. What copywriting is and how to learn the craft of copywriting can be found at https://essaywritingus.com/.
An IT copywriter is different from a simple one. It is a narrower notion, because the sphere of his activity, or to be more exact, the subject is limited. Besides the fact that he should know the subject in principle, he should also know the technical language, in order to act as a “normal” translator.
Such a specialist is in a developer environment, which often communicates through professional jargon. When there is a need to make an advertisement post or simply to write an explanation for a particular product for a potential client, such “jargon” can no longer be used. A person simply will not understand what it is all about, how it works and, in general, will remain with a huge number of unanswered questions in his head.
In such a case, the copywriter should “translate” what the developers have said into a language that the client understands. He clarifies the details with his colleagues, translates them into a language the average person can understand and continues to communicate through textual content with his audience. There is nothing difficult to hear, but it is not enough to learn the jargon vocabulary. It is necessary, at least superficially, to understand what it is all about.
Characteristics of a professional IT copywriter
First of all, you should distinguish a traditional author from a technical one. The former writes on common topics, and some are even able to write an impressive literary work. A technical copywriter might not have a great imagination for the creation of images, but he meets a different requirement.
The salary of an IT copywriter is often higher than that of a conventional copywriter. This is explained by the fact that it requires:
- an understanding of the IT industry;
- knowledge of terminology;
- understanding of professional jargon;
- the ability to work with different formats;
- the ability to manipulate digital data.
In addition, such a specialist must be able to act not just as an interpreter, but also as a part-time psychologist. He or she needs to find a common language with the audience, even to the point of conducting interviews. A technical translation will give a potential customer insight into a part of the product, but an intelligible human conversation will turn a potential customer from a potential customer to a real customer.
